Television – The sequel

You want it, you need it, you will buy it now!

In my last post you may have noticed that ads annoy me and as promised I’m delving into the depths of what’s really going on.

Television is more powerful than our personal experiences in creating our shared view of reality and social identity, and for promoting the feeling of lack in our lives that can be solved through possession and consumption.

It makes ‘didn’t think about it or need it’ into ‘must have and must have it now’. Ads tell you that you have a problem, then provide a solution, often showing an attractive smiling person receiving adulation from an adoring equally attractive peer group,

The profound consumerist bias of television creates serious problems for society. People use the consumption levels portrayed in TV advertising (or product placement in programs) to establish their sense of identity and measure their personal wellbeing, while those same levels of consumption lead to unhappiness, debt and continually accelerate the use of resources until we consume the planet to death.

It’s not just the individual product being advertised, it’s the promotion of the attitudes, values and lifestyles that glorifies consumption. Go on, you deserve it. No place for those concerned with the quality of being rather than the quantity of having. The constant bombardment sends strong messages about the standards of living and behaviour that are the norm for the ‘ideal’ society.

When we watch commercial television we put our values, attitudes and priorities up for sale. Programming will not show the alternatives for sustainable living as this would threaten the hegemony of mass entertainment, mass advertising and mass consumption.

Taking the trivial concerns of life and blowing them into issues of major importance is counterintuitive to what most people seek. Instead of the realities of making it through a time of serious etc. … we’re repeatedly force-fed inflated issues of total insignificance

As a reformed ‘super consumer’ I realised that this was not the way to happiness. The more I had the unhappier I became and the more I wanted: a vicious doom loop. Continue to watch and enjoy television (you can put that brick down now) but be consciously aware of the message blitzkrieg and exercise choice and free will, be careful what impact it has on you and your children.

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4 Responses to “Television – The sequel”

  1. paulhassing Says:

    Can I have your cars? 🙂

  2. adamnrave Says:

    That picture is freaking me out. Nice discussion though. I always feel better with the TV off. Also, can I have your cars?

    • WorkLifeBankBalance Says:

      Thanks Adam,

      I spent a week overseas and didnt turn the TV on once and certainly didnt miss it. I found time for more creative pursuits. Yes, you can have my cars. Just cant seem to lay my hands on the keys………

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