Capitalism for the people

Is greed good?

Is greed good?

‘Western’ style capitalism has been criticised for its lack of soul. Critics have pointed to the excessive focus on greed, with little regard for the well-being of employees, customers or the environment.

It’s true that capitalism creates a dichotomy.

On one side there’s people first, a higher purpose, care for the customer. On the other it’s profit and the rigid adherence to the ‘bottom line’ and whatever it takes to get there.

Yet some companies have shown that doing the first can lead to the second; particularly in a world of savvy consumers with choice and a voice.

The late Steve Jobs used to tell his people that by showing up at their best they’d have the opportunity to ‘make a dent in the universe’. What a great idea. To stand for something bigger than ourselves.

It’s important to make a profit in business. It’s important to make the business excellent, provide high quality products and services, to be innovative and grow.

It’s important to provide people with the opportunity to be their best, to be inspired, engaged, rewarded and motivated. And thus will they create a future for themselves, support their families and, ideally, have some fun along the way.

When we give more than we take, create positive value and provide opportunities for a better life, customers notice that and our business is successful. That’s profit with purpose.


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